Good presentations leave a mark and make a difference for the people in front of you. A solid presentation completes a goal, it helps achieve something, it brings you closer to your audience. Most of all, it does it in a way that no website, app, or digital experience can ever hope to match.
To achieve the goals of your presentations, you need to prepare for that success.
Here are the 3 main focus areas for the planning and preparation stage of your next presentation.
1. Brand Awareness
The way you present your business will define the way people think and talk about your brand.
Every time someone mentions or sees your brand, they should have immediate positive associations and reactions about it. You need to focus more on the values that resonate and build an emotional connection with people, not so much on emphasizing your brand.
For some people, your presentation will be their first encounter with your brand. You know what this means — first impressions. They must be flawless.
The people who already know you will be looking forward to learning something new from you. This means you need to strengthen the way they already perceive your brand.
Pro Tip: Answer all possible questions so your audience leaves with a positive impression.
2. Time & Value
The value your presentation gives will define how happy people are for giving you their time.
Unless your presentation values people’s time and gives them something more than a sales spiel, you need to keep working on it. It’s extremely crucial that you’re using people’s time properly, so they enjoy they spent it with you.
People never want to walk out of a presentation with the feeling they learned nothing new. Time is money and when you show your audience that you value theirs, they will share more of it with you.
Pro Tip: Prepare to finish earlier than expected, the audience will love you for saving their time.
3. Business Opportunities
The moment your presentation ends is the time to grasp the opportunities you just created.
You never know who’s in the room and you never know what to expect after you’re done talking. Be open to your audience at the end of your presentation and stay on alert for the opportunities that hide in connecting further with people showing interest.
A good presentation can take you to a lot of places if you make a good impression on the right people. Try to make contact and exchange ways to follow up and stay connected with as many people from your audience as possible.
Pro Tip: Think of ways to follow up with your audience to explore further opportunities.
Summary
You should be flexible for the types of target audiences in front of you, keep to the point and not waste people’s time, and most importantly — always keep your eyes open for any kind of opportunities that will surely unveil themselves if you’re prepared enough.
